MARKETING AND VISUAL COMMUNICATION PROFESSIONAL


A dedicated, energetic marketing professional with a solid background in project/event management, strategic planning and content development. Oversees campaigns/events to amplify the brand, drive engagement and develop unique opportunities for relationship building with current and/or prospective clients.

Education

MA in Visual Communication & Design

Liberty University

2019-2021

BSBA in Marketing

University of North Carolina at Charlotte

1997-2000

photographer

Tim brant photography

April, 2021-present

Director of media

Central baptist church

january, 2023 - present


Marketing Programs 

Development Manager

Senior Vice President

Bank of America Private Bank

April, 2021-present

 

  • Develop and maintain Private Bank thematic marketing calendar
  • Interacts with UHNW and HNW senior management on the creation and design of content programs
  • Prioritize deliverables for channel and agency partners in alignment with thematic calendar
  • Act as program manager for Private Bank and cross line of business national programs/events 
  • Coordinate workstreams and lead project routines (field engagement, internal comms, creative development and social/digital channels) to deliver a consistent high level of quality
  • Manage post event/program measurement and share learnings to inform go-forward approach

Regional Marketing Manager

Senior Vice President

Bank of America Private Bank

February, 2015-April, 2021


  • Relationship Management – serve as a liaison with leaders and advisors, responsible for influencing, supporting and providing marketing consultation and guidance to drive achievement of business goals.
  • Strategic Marketing – determine optimal marketing mix and regional/market budget allocation recommendations based on available budget.
  • Develop customized market plans base on geographic insights, segment and business opportunities, as well as specific business goals of Divisional and Market Executives.
  • Identify, negotiate and manage strategic partnerships and sponsorships.
  • Team Building – provide vision, strategy and plans for cross functional teams and processes to create opportunities to leverage the depth of the Enterprise.

Marketing Program Manager Sponsorship Marketing

Vice President

Bank of America 

February, 2008 – February, 2015


  • Responsible for sponsorship integrated marketing program management, including a focus on flawless event and communications execution.
  • Supports regional sponsorship team on the strategic objective, plan and execution for each event and/or communications plan.
  • Recommend and design the program, venue, logistics, communications and collateral for each program, while staying within budget. 
  • Manages cross functional teams, while providing direction and influencing senior teammates, including internal business partners and external agencies to implement the program.

Marketing Product Manager

Vice President

Bank of America 

Nov, 2006 – February, 2008


  • Provide leadership and direction for integrated direct marketing campaigns to high potential customers within a defined customer segment group.
  • Coordinate and lead cross-functional teams to execute direct marketing programs, including product management, finance, legal/compliance, analytics and execution
  • Manage external creative agencies, providing continuous guidance over the creative development process.
  • Work with reporting and analytics to quickly test and measure multiple campaign tactics, creative versions and channels, while improving the effectiveness of the program.
  • Co-managed and coordinated the No Fee Mortgage PLUS experiential tour, including on-site management, budget, scheduling, sweepstakes execution, as well as many other facets of on-site event management and execution.